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Bling By Viya

The houses of VIYA

Bling By ViyaVIYA Clothing

Jewellery by Bling, clothing by VIYA. One family, two houses, made to be worn together.

Visit VIYA

The light story

Four ways to hold light.

  • 01 / 04

    Kundan

    The royal look of the Mughal courts, with glowing stones framed in gold.

    Explore Kundan
  • 02 / 04

    Polki

    The soft, ancient fire of uncut stones in their natural shape.

    Explore Polki
  • 03 / 04

    Jadau

    Richly set stones in the temple tradition of Indian goldwork.

    Explore Jadau
  • 04 / 04

    Moissanite

    A brilliant with more fire than a diamond, made to be worn every day.

    Explore Moissanite

From the wedding morning to an ordinary Tuesday, edits gathered for the days you will remember.

Tell us who it is for, the occasion and your budget. We will gather the pieces that fit.

Who is the gift for?

Bridal consultation

Sit with us in store, or join a private video call from home, and plan every look of the celebration at your own pace.

Book a bridal consultation

Our promise

  • Secure payments

    Every checkout is handled securely by Razorpay.

  • Pan-India delivery

    Delivered across India, with complimentary shipping on orders above ₹2,000.

  • Easy exchanges

    Something not quite right? Our exchange policy explains every step.

    Read the policy
  • Jewellery care guide

    How to store, wear and keep your pieces shining.

    Read the guide

Follow the light

@blingbyviya

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